Brand Identity Design

Create memorable visual identities that differentiate your business

Your Brand is More Than a Logo

A brand isn't a logo file. It's the entire experience people have with your business: how you look, sound, and make them feel. Brand identity is the visual component: logo, colors, typography, imagery style, and how these elements come together consistently across every touchpoint. Strong brand identity makes you instantly recognizable and differentiates you from competitors selling similar services.

Weak branding is invisible. Generic logos nobody remembers. Colors chosen randomly. Inconsistent typography across different materials. Stock photos everyone else uses. Nothing visually distinctive that makes your business stand out. The result? People forget you immediately after leaving your website. Strong branding sticks in memory: recognizable colors, distinctive visual style, cohesive look that screams professionalism.

We create brand identities rooted in strategy, not aesthetics alone. Before designing anything, we understand your business positioning, target audience, competitive landscape, and what makes you different. This strategy informs every design decision: ensuring your brand identity communicates the right message to the right people while standing apart from competition.

Brand Identity Components

Logo Design

The cornerstone of brand identity. Good logos are simple, memorable, versatile, timeless, and appropriate for your industry. We design logos that work at any size: from business cards to billboards: in color and black-and-white, across all media.

Logo Types:

  • β€’ Wordmark (text-based)
  • β€’ Symbol/Icon mark
  • β€’ Combination mark
  • β€’ Lettermark (initials)
  • β€’ Emblem

Logo Variations:

  • β€’ Primary full-color version
  • β€’ Secondary simplified version
  • β€’ Black and white
  • β€’ Reversed (for dark backgrounds)
  • β€’ Favicon/app icon

Deliverables:

  • β€’ Vector files (AI, EPS, SVG)
  • β€’ High-res PNGs
  • β€’ Web-optimized versions
  • β€’ Print-ready files
  • β€’ Usage guidelines

Color Palette

Colors trigger emotions and associations. Blue conveys trust (why banks use it). Red signals energy and urgency. Green suggests growth and health. Your brand colors should align with your positioning and stand out from direct competitors. Defined color palettes ensure consistency across all brand materials.

We provide primary brand colors, secondary/accent colors, neutral backgrounds, and color usage guidelines including accessibility compliance for text contrast.

Typography

Fonts communicate personality. Serif fonts feel traditional and trustworthy. Sans-serifs feel modern and clean. Script fonts feel elegant or creative. Typography choices should align with brand personality while maintaining readability across all applications.

Typically, we define a primary headline font, body text font, and provide hierarchy guidelines showing font sizes, weights, and line heights for headings, paragraphs, captions, etc.

Visual Style & Imagery

Photography style, illustration approach, iconography, graphic elements: all contribute to brand identity. Consistent visual style makes your brand recognizable even without seeing the logo. Guidelines define what kinds of images fit your brand and which don't.

Example: A tech startup might use bright, modern photography with vibrant colors. A law firm might use muted professional photography with serious tones.

Brand Strategy Process

1. Discovery & Research

Understanding your business, target audience, competitive landscape, and desired positioning. Researching industry conventions and identifying differentiation opportunities.

2. Brand Strategy Development

Defining brand personality, values, messaging pillars, and visual direction before designing anything. Strategy ensures design choices align with business goals.

3. Concept Development

Creating 2-3 distinct logo concepts with different approaches. Each concept includes logo variations, color palette, typography, and application examples showing how the brand looks in context.

4. Refinement

Reviewing concepts with stakeholders, gathering feedback, and refining the chosen direction. Iterating until the identity perfectly captures your brand.

5. Brand Guidelines Creation

Documenting everything in comprehensive brand guidelines showing correct logo usage, color codes, typography, imagery style, and applications. Guidelines ensure consistency as your brand scales.

6. Brand Rollout

Implementing brand across touchpoints: website, business cards, letterheads, social media, marketing materials, signage, packaging, whatever your business requires.

Brand Applications

Digital

  • β€’ Website design
  • β€’ Social media graphics
  • β€’ Email templates
  • β€’ Digital advertising
  • β€’ App interfaces
  • β€’ Digital presentations

Print

  • β€’ Business cards
  • β€’ Letterheads
  • β€’ Brochures
  • β€’ Packaging
  • β€’ Signage
  • β€’ Trade show materials

Environmental

  • β€’ Office signage
  • β€’ Vehicle wraps
  • β€’ Store displays
  • β€’ Trade show booths
  • β€’ Promotional items
  • β€’ Uniforms/apparel

Ready for a Distinctive Brand Identity?

Let's create a visual identity that makes your business memorable and stands out from competition.

Start Branding Project