Google Analytics & SEO Analytics

Measure, analyze, and optimize your SEO performance with data

SEO Without Analytics is Just Guesswork

You can't improve what you don't measure. SEO generates traffic, but how much? Which pages perform best? What keywords actually drive visitors? Which traffic sources convert? Without proper analytics, you're flying blind: making decisions based on assumptions instead of data. Google Analytics answers these questions, turning vague notions of "we're doing SEO" into concrete metrics about what works and what doesn't.

The problem is that most businesses install Google Analytics but never properly configure it for SEO insights. Default setup misses critical data: organic keyword performance, landing page effectiveness, conversion tracking, and proper goal attribution. You end up with surface-level metrics like "sessions" and "pageviews" without understanding which SEO efforts actually generate business results.

We set up comprehensive SEO analytics that tracks everything from keyword rankings and organic traffic to user behavior and conversion rates. Custom dashboards show exactly how SEO contributes to business goals. Regular reporting turns raw data into actionable insights, showing what's working and where to focus optimization efforts for maximum ROI.

Essential SEO Metrics We Track

Organic Traffic

The most fundamental SEO metric: how many visitors find your site through organic search results. We track total organic sessions, unique users, and trends over time. More importantly, we segment organic traffic by landing page, traffic source (Google vs Bing), device type, and geography to understand where growth is coming from.

Key Questions We Answer:

  • β€’ Is organic traffic growing month over month?
  • β€’ Which pages drive the most organic visitors?
  • β€’ Which geographic regions send the most traffic?
  • β€’ Mobile vs desktop organic traffic breakdown

Keyword Rankings & Visibility

Tracking where your pages rank for target keywords shows whether SEO efforts are moving the needle. We monitor rankings for primary keywords, track movement over time, and identify new ranking opportunities. Combined with search volume data, this shows your total search visibility.

Ranking Insights:

  • β€’ Target keyword position tracking
  • β€’ Share of voice vs competitors
  • β€’ Featured snippet opportunities
  • β€’ Ranking improvements month over month

Conversion Tracking

Traffic means nothing without conversions. We set up goal tracking for key actions: form submissions, phone calls, purchases, downloads, account signups, whatever matters for your business. Conversion tracking shows which organic keywords and landing pages generate actual business results, not just vanity traffic metrics.

Conversion Metrics:

  • β€’ Organic traffic conversion rate
  • β€’ Goal completions by landing page
  • β€’ Assisted conversions from organic
  • β€’ Revenue attributed to organic search

User Engagement Metrics

Engagement signals quality. Low bounce rates, high pages per session, and longer time on site indicate that organic visitors find your content valuable. Poor engagement suggests a mismatch between what users expect from search results and what your page delivers: a sign you're targeting wrong keywords or your content needs improvement.

Engagement Indicators:

  • β€’ Bounce rate by landing page
  • β€’ Average session duration
  • β€’ Pages per session
  • β€’ Scroll depth and content engagement

Analytics Setup & Configuration

Google Analytics 4 (GA4) Implementation

Google transitioned from Universal Analytics to GA4, which uses a completely different data model. We properly configure GA4 with enhanced measurement enabled, custom events for SEO-relevant actions, e-commerce tracking if applicable, and proper cross-domain tracking when needed.

Standard Setup:

  • β€’ GA4 property creation and tagging
  • β€’ Enhanced measurement enabled
  • β€’ Data stream configuration
  • β€’ Bot filtering enabled
  • β€’ Internal traffic excluded

Advanced Configuration:

  • β€’ Custom event tracking
  • β€’ Conversion goals setup
  • β€’ User properties for segmentation
  • β€’ E-commerce implementation
  • β€’ Cross-domain measurement

Google Search Console Integration

Google Search Console provides data that Analytics can't: actual search queries triggering impressions, average positions, click-through rates, and indexing issues. We link Search Console to Analytics to see this data alongside user behavior metrics, providing a complete picture of search performance.

Search Console also alerts you to critical issues like manual actions, security problems, or mobile usability errors that directly impact SEO.

Goal & Conversion Tracking

We configure custom goals for actions that matter to your business: contact form submissions, quote requests, phone calls, PDF downloads, video plays, or e-commerce transactions. Each goal can have monetary values assigned to calculate ROI from organic search traffic.

Custom Dashboards & Reports

Raw Analytics data is overwhelming. We create custom dashboards focused on SEO metrics that matter: organic traffic trends, top landing pages, conversion performance, and keyword rankings. Regular automated reports deliver insights without requiring you to log into Analytics and parse data yourself.

SEO Analytics Tools We Use

Google Analytics 4

Primary analytics platform tracking user behavior, traffic sources, conversions, and engagement metrics across your site.

Google Search Console

Official Google tool showing search queries, impressions, clicks, average position, and technical SEO issues directly from Google's index.

Google Tag Manager

Centralized tag management for implementing tracking codes without editing site code. Easier event tracking and conversion measurement.

SEMrush / Ahrefs

Professional SEO tools providing keyword rankings, competitor analysis, backlink data, and organic traffic estimates.

Data Studio / Looker

Data visualization tool for creating comprehensive SEO dashboards combining data from Analytics, Search Console, and other sources.

Hotjar / Microsoft Clarity

Heatmaps and session recordings showing how users actually interact with pages: valuable for optimizing landing page conversions.

SEO Analytics Reports

Monthly Performance Reports

Comprehensive monthly reports showing organic traffic trends, ranking changes, conversion performance, and key insights. We highlight wins, identify issues, and provide recommendations for the coming month.

Landing Page Analysis

Detailed analysis of which pages drive organic traffic, which convert best, and which need optimization. Identifies high-potential pages underperforming in rankings or conversions.

Keyword Performance Reports

Tracking ranking positions, search visibility, and traffic from target keywords. Shows which keywords improved, which declined, and new keyword opportunities discovered.

Competitor Benchmarking

Comparing your organic performance against competitors: traffic estimates, keyword rankings, content gaps, and backlink profiles to identify strategic opportunities.

Ready to Make Data-Driven SEO Decisions?

Let's set up comprehensive analytics to measure, analyze, and optimize your SEO performance.

Setup SEO Analytics