App Store Deployment
Get your app published on Apple App Store and Google Play
Navigating App Store Requirements
Building an app is only half the battle. Getting it approved and published on Apple App Store and Google Play requires navigating complex submission processes, strict review guidelines, technical requirements, and metadata optimization. App Store rejection wastes weeks: understanding requirements upfront prevents costly delays.
Both platforms have different processes and requirements. Apple's review is notoriously strict: apps get rejected for design guideline violations, missing privacy disclosures, crashes, or performance issues. Google Play is more lenient but still enforces policies around content, functionality, and technical quality. First-time submissions often face rejection if developers aren't familiar with platform-specific expectations.
We handle complete app store deployment: account setup, app preparation, metadata optimization, submission, review coordination, and launch. Having published hundreds of apps, we know exactly what Apple and Google look for, how to optimize store listings for discovery, and how to resolve rejection issues quickly.
Deployment Process
1. Developer Account Setup
Registering Apple Developer Program ($99/year) and Google Play Console ($25 one-time). Setting up payment accounts, tax information, and legal agreements. Configuring account permissions if multiple team members need access.
2. App Store Listing Creation
Writing compelling app descriptions, selecting relevant categories and keywords, creating screenshots and preview videos, designing app icons that stand out. Metadata directly impacts discoverability and conversion rates.
3. Pre-Submission Testing
Thorough testing on multiple devices, verifying compliance with guidelines, checking for crashes or performance issues, validating privacy disclosures, testing in-app purchases if applicable. Catching issues before submission saves weeks.
4. App Submission
Uploading build files, completing submission forms, providing review notes explaining app functionality, submitting for review. Apple review typically takes 1-3 days, Google usually within hours.
5. Review Coordination
Monitoring review status, responding to reviewer questions or rejection reasons, making necessary changes, resubmitting if needed. Experienced navigation of review process minimizes delays.
6. Launch & Monitoring
Releasing app when approved, monitoring initial user feedback and crash reports, addressing critical issues immediately, gathering analytics to measure launch success.
App Store Optimization (ASO)
Keyword Optimization
Researching keywords users search for, incorporating them into app title and description (Google Play) or keyword field (App Store). Keywords affect search visibility dramatically.
Visual Assets
Eye-catching app icon, compelling screenshots showing key features, preview videos demonstrating value. Visuals are first thing potential users see: they must convert browsers to installers.
Ratings & Reviews
Strategy for gathering positive reviews, responding to feedback, addressing negative reviews. High ratings improve rankings and conversion rates significantly.
Localization
Translating metadata and screenshots for different markets. Localized listings rank higher in their respective countries and convert better with local audiences.
Ready to Launch Your App?
Let us handle app store deployment so you can focus on your business.
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