SEO Competitor Analysis
Uncover competitor strategies and find opportunities to outrank them
Learn From Your Competitors' SEO Success (And Mistakes)
Your competitors are already ranking for keywords you want. They've built backlinks, created content, and optimized their sites through trial and error. Some of that work succeeded brilliantly. Some failed. Why reinvent the wheel? Competitor analysis reveals exactly what's working in your industry, which keywords are achievable, what content formats rank well, and where gaps exist that you can exploit.
The biggest advantage of competitor analysis is finding quick wins: keywords your competitors rank for that you don't even target yet, backlink opportunities from sites already linking to similar businesses, content topics with proven demand that you haven't covered. These insights dramatically accelerate SEO progress because you're not starting from zero; you're learning from thousands of hours of competitor experimentation.
We perform comprehensive competitor analysis using professional SEO tools that show exactly what your competitors are doing: which keywords they rank for, where their traffic comes from, who links to them, what content performs best, and technical optimizations they've implemented. This intelligence shapes your SEO strategy, focusing effort on opportunities most likely to generate results based on proven success in your market.
What We Analyze
Keyword Gap Analysis
Identifying keywords your competitors rank for that you don't. These represent immediate opportunities: if similar businesses already rank for these terms, you likely can too with proper optimization. Keyword gap analysis reveals hundreds of potential targets you might never have discovered otherwise.
What We Discover:
- β’ Keywords driving traffic to competitors but not you
- β’ Search volume and difficulty for each gap keyword
- β’ Which competitors rank for each term
- β’ Low-hanging fruit keywords you can target first
- β’ Content topics you're missing completely
Backlink Profile Analysis
Understanding where competitors get backlinks reveals link-building opportunities. Sites linking to your competitors might also link to you if approached with the right pitch. We identify their best backlinks, common link sources in your industry, and patterns in how they've built authority over time.
Backlink Insights:
- β’ Total backlinks and referring domains
- β’ Domain authority of linking sites
- β’ Common backlink sources across competitors
- β’ Link building strategies they're using
- β’ Broken competitor backlinks you can capture
Content Strategy Analysis
What content formats work best in your industry? Long-form guides? Product comparisons? Video content? How often do top competitors publish? Which topics get the most engagement and backlinks? Content analysis shows proven approaches rather than guessing what might work.
Content Intelligence:
- β’ Most successful content pieces by traffic
- β’ Content formats that rank well
- β’ Publishing frequency and consistency
- β’ Content depth (word count, comprehensiveness)
- β’ Topics generating backlinks and shares
Technical SEO Comparison
How do competitor sites stack up technically? Site speed, mobile optimization, structured data implementation, crawlability: comparing technical SEO reveals whether competitors have advantages you need to match or if they have weaknesses you can exploit by implementing better technical foundations.
Technical Benchmarks:
- β’ Page speed and Core Web Vitals scores
- β’ Mobile-friendliness and responsive design
- β’ Schema markup usage
- β’ Site architecture and internal linking
- β’ Technical errors and opportunities
Competitor Analysis Process
1. Competitor Identification
Who are your real SEO competitors? They're not necessarily your business competitors. We identify sites ranking for your target keywords: these are your search competitors. Sometimes you're competing with industry publications, marketplaces, or information sites, not just direct business competitors.
Direct Competitors:
Businesses offering similar products/services in your geographic market or online space.
Search Competitors:
Any site ranking for your target keywords, including blogs, directories, and informational sites.
2. Data Collection
Using professional SEO tools (SEMrush, Ahrefs, Moz), we extract comprehensive data about each competitor: keyword rankings, organic traffic estimates, backlink profiles, top pages, content strategy, and technical implementation. This creates a complete picture of their SEO footprint.
3. SWOT Analysis
Identifying Strengths, Weaknesses, Opportunities, and Threats relative to competitors. Where do they dominate that you need to catch up? Where are they weak that you can exploit? What opportunities exist that nobody's capitalized on yet? What threats (new competitors, algorithm changes) affect the landscape?
4. Strategic Recommendations
Translating analysis into actionable strategy. Which keywords to prioritize based on competitor difficulty? What content to create that competitors haven't covered well? Which backlink opportunities to pursue? How to differentiate your SEO approach to gain competitive advantage?
Competitive Intelligence Reports
Keyword Opportunity Matrix
Spreadsheet listing all keyword gaps with search volume, difficulty, which competitors rank, and priority rating. Sorted by opportunity score to focus effort on keywords most likely to generate ROI quickly.
Backlink Prospecting List
List of sites linking to multiple competitors that you should target for outreach. Includes contact information, domain metrics, and suggested pitch angles for each prospect.
Content Gap Analysis
Topics competitors cover that you don't, with traffic estimates and engagement metrics. Identifies which content pieces to create to match or exceed competitor coverage.
Competitive Benchmarking Dashboard
Visual dashboard comparing your site to competitors across key metrics: visibility score, estimated traffic, domain authority, ranking distribution. Updated monthly to track competitive positioning.
Finding Competitive Advantages
Underserved Keywords
Keywords with decent search volume but weak competition: all top results are thin content, outdated information, or poor user experience. Creating superior content for these terms offers quick ranking wins.
Content Format Differentiation
If all competitors use text articles, video content or interactive tools can stand out. If everyone has product pages but nobody has comparison guides, create comparisons. Format differentiation attracts attention and backlinks.
Local SEO Opportunities
Many businesses compete nationally but neglect local optimization. If competitors don't target location-specific keywords, local content can dominate those searches with less competition.
Technical Excellence
If competitor sites are slow, poorly mobile-optimized, or missing schema markup, technical excellence becomes a ranking advantage. Superior technical foundation can outweigh weaker content.
Broken Competitor Links
When competitor content gets deleted but backlinks remain, those become broken links. Reaching out to suggest your content as replacement captures valuable backlinks they lost through poor maintenance.
Competitor Monitoring
Competitor analysis isn't one-time research: it's ongoing intelligence. We monitor competitor activity to identify new strategies they implement, content they publish, backlinks they earn, and ranking changes. This keeps your strategy current and alerts you to threats before they significantly impact your rankings.
New Content Alerts
Notifications when competitors publish new content targeting keywords you care about, allowing rapid response if needed.
Backlink Monitoring
Tracking new backlinks competitors earn, identifying link sources you should also target for your own outreach.
Ranking Movement
Monitoring competitor ranking changes for shared keywords to understand market dynamics and algorithm impacts.
Ready to Outrank Your Competitors?
Let's analyze what your competitors are doing and build a strategy to surpass them in search.
Request Competitor Analysis