Bing Ads Management

Reach high-intent users on Bing, Yahoo, and AOL with expertly managed PPC campaigns

Professional Bing Ads Management

Bing Ads reaches more than 100 million searches monthly and represents significant untapped opportunity for many businesses. While Google dominates market share, Bing users often have higher purchase intent and face less competition, meaning lower costs per click and higher conversion rates for savvy advertisers.

Many companies ignore Bing Ads entirely, which creates opportunities for those willing to capture this traffic. We manage Bing campaigns with the same strategic rigor as Google, with particular attention to the unique features and audiences of the Bing network. The result: additional qualified traffic at competitive costs.

Bing Ads also powers search on Yahoo and AOL, expanding your potential reach across the entire Microsoft search network. We coordinate your strategy across all three networks to maximize coverage and efficiency.

Why Bing Ads Matters

Lower Cost Per Click

With less competition on Bing compared to Google, you often pay significantly less per click while reaching equally qualified audiences. This means your advertising budget stretches further.

For many industries, Bing costs 20-50% less per click while converting at similar rates, making it an excellent channel for budget-conscious marketers.

Older Demographics

Bing has a larger proportion of users aged 55+, who research extensively before purchasing. These users represent high-lifetime-value customers in finance, healthcare, and luxury markets.

If your target market includes mature professionals, Bing offers access to a valuable demographic you might miss on other platforms.

Professional Audience

Bing users skew toward higher education and income levels. B2B companies, professional services, and premium products often find excellent results on the Bing network.

The audience composition means you're reaching decision-makers and high-value customers actively searching for your solutions.

Minimal Competition

Many competitors only run Google Ads, meaning less bidding competition on Bing. With smart strategy, you can dominate positions at a fraction of Google costs.

This creates a pricing advantage that grows as competition increases elsewhere.

Our Bing Ads Services

Account Setup & Strategy

We set up Bing Ads accounts properly from day one, with optimized structure, conversion tracking, and audience segments. We develop a Bing-specific strategy that complements your Google Ads efforts.

  • βœ“ Account structure optimization
  • βœ“ Conversion tracking setup
  • βœ“ Audience segment configuration
  • βœ“ Import from Google Ads (when beneficial)

Search Campaign Management

We create and manage Bing search campaigns with the same rigor as Google, with attention to Bing-specific features and auction dynamics. Continuous optimization ensures you get maximum ROI from Bing traffic.

  • βœ“ Keyword research and bidding
  • βœ“ Ad copy testing
  • βœ“ Bid strategy management
  • βœ“ Performance monitoring

Audience Targeting

Bing offers unique audience targeting capabilities. We leverage Bing's LinkedIn integration for B2B targeting and use demographic targeting to reach the specific audiences most likely to convert for your business.

  • βœ“ LinkedIn audience targeting
  • βœ“ Demographic targeting
  • βœ“ Remarketing setup
  • βœ“ Custom audience segments

Bing vs Google: Key Differences

Why Choose Bing Ads

  • β†’ Lower cost per click
  • β†’ Less competition for keywords
  • β†’ Reach professional audiences
  • β†’ LinkedIn integration for B2B
  • β†’ Better demographic targeting
  • β†’ Complementary to Google Ads

When to Focus on Bing

  • β†’ B2B and enterprise sales
  • β†’ Products for 55+ demographic
  • β†’ Healthcare and finance sectors
  • β†’ Limited advertising budgets
  • β†’ Professional services
  • β†’ Premium/luxury products

Expand Your Search Marketing to Bing

Capture additional qualified traffic at lower costs with expert Bing Ads management.

Get Bing Ads Strategy