Conversion Tracking & Analytics

Accurate measurement of your advertising impact and comprehensive analytics for data-driven decision making

Conversion Tracking That Works

You can't optimize what you don't measure. Many businesses waste thousands on advertising without truly knowing what results they're getting. Proper conversion tracking reveals whether your ads are driving actual business resultsβ€”sales, leads, phone calls, sign-upsβ€”or just generating clicks.

We implement comprehensive conversion tracking that captures every meaningful user action: purchases, form submissions, phone calls, downloads, account creations, and custom business events. With accurate conversion data, you can calculate your true return on advertising spend (ROAS) and make informed decisions about budget allocation.

Beyond basic conversion tracking, we set up advanced analytics that reveal customer behavior patterns, attribution across multiple channels, and insights that guide optimization strategy. Data quality directly impacts whether you can scale profitable campaigns and identify waste.

The Tracking Stack

Google Analytics 4

GA4 provides comprehensive website analytics: traffic sources, user behavior, conversion paths, and audience segments. We configure GA4 properly to capture all important user actions and create custom reports for your business.

  • βœ“ Event tracking setup
  • βœ“ Conversion goal configuration
  • βœ“ User audience creation
  • βœ“ Custom reporting dashboards

Google Ads Conversion Tracking

Campaign conversions must be accurately tracked inside Google Ads for proper optimization. We set up conversion actions, track offline conversions, import conversion data from CRM systems, and verify data accuracy.

  • βœ“ Website conversion tags
  • βœ“ Phone call tracking
  • βœ“ Offline conversion import
  • βœ“ Lead value tracking

Enhanced E-Commerce Tracking

For online stores, we implement enhanced e-commerce tracking that captures product views, cart additions, purchases, and purchase details. This reveals which products sell and how customers shop.

  • βœ“ Product-level tracking
  • βœ“ Shopping cart analysis
  • βœ“ Revenue attribution
  • βœ“ Checkout funnel analysis

CRM Integration & Attribution

We connect your CRM or business systems to your ad platforms, so conversion data flows automatically. Advanced attribution modeling reveals how different touchpoints contribute to sales.

  • βœ“ CRM lead import
  • βœ“ Attribution modeling
  • βœ“ Cross-channel analysis
  • βœ“ Custom reporting

Conversion Tracking Services

Tag Implementation

We place tracking tags on your website pages and configure them to fire when conversions occur. This includes Google Ads conversion tags, Google Analytics event tags, and other third-party tracking pixels. Proper tag placement ensures accurate data collection.

  • βœ“ Google Ads conversion tags
  • βœ“ Google Analytics 4 events
  • βœ“ Bing Ads UET tags
  • βœ“ Meta Pixel configuration

Phone Call Tracking

For businesses where phone inquiries are key conversions, we implement call tracking that captures call duration, recording, and caller details. This reveals which ads drive phone calls and what customers discuss with your team.

  • βœ“ Dynamic phone numbers
  • βœ“ Call recording
  • βœ“ Call analytics integration
  • βœ“ Google Ads call tracking

Data Quality Audits

We regularly audit tracking implementation to ensure accuracy. Bad tracking leads to bad decisions, so we verify tags are firing correctly, conversions are being counted accurately, and data integrity is maintained.

  • βœ“ Tag audit and verification
  • βœ“ Data consistency checks
  • βœ“ Discrepancy investigation
  • βœ“ Quarterly quality reviews

Custom Reporting & Dashboards

We create custom dashboards that show metrics that matter to your business: ROI, customer acquisition cost, lifetime value, conversion rates by channel, and trends over time. Automated reports deliver insights directly to your inbox.

  • βœ“ Executive dashboards
  • βœ“ Automated reporting
  • βœ“ Custom KPI tracking
  • βœ“ Performance alerts

Why Proper Tracking Matters

Without Proper Tracking

  • βœ— You don't know which ads drive conversions
  • βœ— You can't calculate true ROAS
  • βœ— You can't optimize budget allocation
  • βœ— You make decisions on guesses, not data
  • βœ— You waste money on underperforming ads
  • βœ— You can't identify optimization opportunities

With Proper Tracking

  • βœ“ See exactly which ads convert
  • βœ“ Calculate precise ROI and ROAS
  • βœ“ Allocate budget to winners
  • βœ“ Make decisions backed by data
  • βœ“ Eliminate waste and improve efficiency
  • βœ“ Find optimization opportunities systematically

Get Your Conversion Tracking Right

Accurate conversion tracking is the foundation of effective advertising. Let's ensure you have complete visibility into your campaign performance.

Schedule Tracking Audit